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So I'm driving home the other day, listening to WBZ's traffic on the 3's. You know how they have "Joe Morgan and the BZ copter". Well, apparently sometime in the last few weeks it changed to "Joe Morgan and the Commerce Insurance BZ copter."!!!!! What, did Commerce Insurance build the helicopter? Is that what we are supposed to believe????? I've never been a fan of big corporations buying naming rights to things, but it's getting ridiculous. Everything has some corporate sponsor now. When they play a replay on TV it's the "Chevy Trucks" replay or something. Lojak has their "Caught stealing" thing during red sox games (at least that one is clever). What's next? Are they going to start buying naming rights to every day objects? "Thank you for using this Microsoft™ toilet! Have a nice day!" "This Traveler's Insurance™ parking meter requires 50 cents to proceed. Have a nice day!" In the shower?
"Warning: this E*Trade™ bar of Soap is nearly gone!! Hurry out and buy more!!!" "Welcome to your shower! Don't forget to use your special Toyota™ faucet knob to turn on the shower!! Come to our president's day sale!!!" Hell, how about naming rights to stores? "Thanks for shopping at this TD Banknorth™ Kmart! Have a nice day!" "Welcome to the Bank of America™ Apple Store! Have a nice day!"
Readers have left 2 comments.  1. MikeTruck64So true... Do you guys remember the feud around the naming rights of Gillette Stadium? CMGi? It's definitely not far fetched to think it'll be called Proctor and Gamble Stadium 2. Guest User I HATE saying, "TD Banknorth Garden". IT is a tongue twister, and it is lame. The only saving grace is that we can now call it (or rather they want us to call it) "The Garden", but it just doesn't seem right. I am born raised in Boston and what's standing there now ain't no Boston Gahden. |
