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Language police on the prowl Print E-mail
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RantRank: 35 - I guess so (16 votes)
Submitted by worst buy   

Dear area stores: What makes a discount "deep"?  I looked up deep in the dictionary and out of the 17 definitions offered, couldn't see a single one that has anything to do with some amount of money or a percentage.

I'm sick to death of marketing lingo and their crappy metaphors.  Speak fucking english properly and stop adding ambiguity to the language.  We consumers are not stupid.  

Or....  are they?

Readers have left 9 comments.
1. bones
yes
2. Boscorelli
It's called alliteration*, my friend. "Great Discount" "Significant Discount" just don't have the same ring as "Deep Discount".

What about "Dang Discount", "Darn-good Discount", "Damn Discount"...ahhh, they all sound great.

*for those of you who don't know, it's putting together a string of words that start with the same letter or sound.
3. Kickaz
Dog Discount, Dumb-ass Discount, Dingle Discount...gosh, I thought I was more creative.
4. Guest User
Dodge Discount
5. swesson
Little freaky that you went to look up the dictionary. ...even worse that you *counted* that there were 17 definitions.
6. Shiznitz
Deep - M-W, "5a: situated well within the boundaries"
7. SquirmyPants
Yes, I am guilty too. I had to go look it up. Check this out: "difficult to penetrate or comprehend". Difficult to comprehend could mean, "Unbelievable discount."

Difficult to penetrate? hehehehehe, how can I help but to laugh?
8. SnideMike
Dudes, you had to do it. From now on, whenever I hear someone refers to another as "deep", I am gonna think they are difficult to penetrate.

Yes, my butt is deep. Wait, that totally sounds like the opposite of what I intended.
9. Guest User
deep butt? how did that not get caught in the spam filter???
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